LYDO, which stands for Live Your Day Overcoming, was founded by my good friend Marcus Williams just days after he sustained a life-altering Spinal Cord Injury (SCI). Marcus has courageously channeled his own personal journey into a mentoring and networking movement that has inspired hundreds of SCI survivors.
Marcus already had a logo when I met him, but wanted to simplify the mark in order to allow for future growth. We agreed that the image of a palm tree braving a strong wind was a great concept, but it needed to be re-drawn in order to stand on its own as a primary mark. I reworked the logo and added a supporting wordmark to tie together the identity.