Lake Drum Brewing is a New York State Farm Brewery located in Geneva, NY. Situated on the shores of the Finger Lakes, the brewery takes its name from the local legend of the "Lake Drums". On hot summer days a thunderous sound can occasionally be heard reverberating off the surface of the lake. The logo pays tribute to this mysterious and unique phenomenon, as well as the natural, DIY attitude of the region.
Oakland Lacrosse Club is a sports-based youth development non-profit that uses lacrosse as a vehicle to teach life lessons and help its students succeed on the field, in the classroom, and in the community.
The organization had a conceptually interesting logo but was running into problems when printing on new jerseys and apparel. The colors were not standardized and the blue-on-orange mark could appear muddy when screen printed. I redrew the logo, adjusted the size of the type, and added some white space to the oak tree in order to make the logo more legible. I also designed a new website, apparel, stickers, and letterhead.
Website redesign for the DC Public Library System. Albatross Digital was tasked with creating a new responsive design for the entire site, including catalog search, branch locations, and events calendar.
Go Redmond is a government initiative of the city of Redmond, WA to get its citizens to take alternative transportation to work. Redmond is the self-proclaimed "Bicycle Capital of the Northwest", so the logo references the pavement markings of the city's bike lanes, as well as the towering Northwest timbers that inspire this effort of sustainability.
Harlem Lacrosse is a school-based non-profit organization. Their programming provides daily study halls, mentoring, and rigorous lacrosse instruction.
The organization was growing to new cities and rebranding itself in the process. They needed a new website to reflect both the aesthetic and structural changes. The new site communicates the organization's unique model and impressive impact. Organizing the site by city creates space for each new program site to have its own hub of information.
This site was prototyped, designed, and built all within the Squarespace platform.
ThermaPulp is a patented paper-pulp product designed to be a sustainable alternative to styrofoam. The environmentally friendly material can be used to insulate anything from fine wine to special medication. The founders wanted a logo that communicated both insulation and sustainability, and could be seen clearly when embossed at small sizes on boxes and packaging.
Total responsive overhaul of the Port's website including content strategy, information architecture, and user interface design. The site allowed visitors to explore Tacoma's shipping facilities using multiple interactive maps, tables, and vessel schedules.
Pioneer Library System is a cooperative public library system serving the forty-two public libraries in Ontario, Wayne, Wyoming, and Livingston Counties, New York—commonly referred to as OWWL by the locals. Pioneer's fleet of vans delivers its shared catalog of books to all 42 libraries, covering hundreds of miles each week.
The library system came to us in need of a new logo that represented the connections it makes to the community in an appealing, family-friendly mark. They also hired us to complete a full website overhaul, including the redesign of the system's central catalog, Owwl.org.
A choose-your-own-adventure style health care tool that helps people find (and use) the best health care plan for them. The bold, responsive design features a fly-out glossary of confusing health care jargon and a calculator to figure out how much that trip to the ER would cost with and without insurance.
A responsive, location-based map application that helps uninsured Coloradans access affordable healthcare.
Pigasus Meats is a small pastured pork operation in Vermont. Their whimsical name and fantastic tagline of "Ethical, Mythical Meats" inspired the direction and tone of this logo. The lovable drawing of a flying pig along with custom PIGASUS typography makes this one of my favorite marks.
Content strategy, information architecture, and user interface design for Net Impact, an Oakland based non-profit. Together, we explored numerous concepts to help Net Impact connect its members to the skills, experiences, and people that will allow them to have the greatest impact on social and environment change. I proposed a chapter-based design with filtered cards containing relevant people, articles, and events for each user.
Marcus Griffin is a San Francisco based commercial real estate broker. He is also a big fan of the mythological beast, the Griffin. Inspired by the beautiful Roman typeface FF Quadraat, I created this half eagle, half lion (along with matching wordmark) to serve as his personal calling card.
Matthews Remodeling & Construction is a Massachusetts based residential construction company. Understanding that simplicity is the ultimate sophistication, we worked together to create a strong 'M' mark set within the frame of a house.
Bar promotion for Peak Organic Brewing Company's Simcoe Spring Ale. The brief was to create a one page flyer instructing patrons how to properly "Bar Hop" their beers. I created a playful design inspired by Ikea instruction manuals and classic airline safety cards.
The Alpine Source is a ride-sharing network that helps Colorado skiers and snowboarders carpool to their favorite mountains. The logo was inspired by the Colorado license plate and features a monogram suitable for a swiss chalet.
Albatross Digital designed and developed an online application system and brochure website for the UCLA South American Program in HIV Prevention Research (SAPHIR).
LYDO, which stands for Live Your Day Overcoming, was founded by my good friend Marcus Williams just days after he sustained a life-altering Spinal Cord Injury (SCI). Marcus has courageously channeled his own personal journey into a mentoring and networking movement that has inspired hundreds of SCI survivors.
Marcus already had a logo when I met him, but wanted to simplify the mark in order to allow for future growth. We agreed that the image of a palm tree braving a strong wind was a great concept, but it needed to be re-drawn in order to stand on its own as a primary mark. I reworked the logo and added a supporting wordmark to tie together the identity.
Website design for the Virginia Law Review, one of the most prestigious publications of the legal profession, completed in conjunction with its 100 year anniversary in 2013. The site features strong typography and a vectorized version of Thomas Jefferson's 1819 drawing of The Rotunda.
Proposed logo design for a New York Style Pizzeria in Santa Rosa, CA.
An ecelectic assortment of logos, icons, and t-shirt designs that I've created over the years.